In the rapidly evolving landscape of new energy vehicles (NEVs), charging infrastructure has transitioned from a mere accessory to a core determinant of user experience, convenience, and brand loyalty. Yet, observant consumers have noticed a peculiar market phenomenon: OEM (original equipment manufacturer) EV chargers are either given away for free or sold at premium prices—with almost no mid-range, affordable options available. This seemingly paradoxical pricing strategy is not arbitrary; it reflects a complex interplay of industry ecology, corporate strategy, cost structures, and long-term digital ecosystem building.
Below is a comprehensive analysis—translated and expanded in English—that unpacks the hidden logic behind this trend across five key dimensions.
